Opt-In Email Marketing – Incredible Results at Warp Speed

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary: How to Speed Up Your Opt-In Email Marketing Efforts and Accelerate Them for Massive Effect!

You can totally Dominate in your Opt-In email marketing efforts. You can completely steamroll over your competition and have them crying for the Momma!

But how? You just need to combine a few points of leverage and strategies together. Because almost no one else is doing these things together, you can rest assured domination will be yours if you combine them together.

So, let’s get started! Two things you need: You need a good free item to give away on your squeeze page (capture page) where you collect the name and email and give away a free gift.

But you need more. You need to go get your AWAI Copywriting course  (search Google). If you want a shortcut, go find some great opt-in pages and study what makes you want to submit your details.

Here’s some hints: Give them lots of chances to enter their details, have the page flow well, put the word you in a lot, and have it totally benefit oriented. Put a nice attractive picture of the free item on the page and put another form right under that. Make it tangible!

Tell them exactly what to do on that page, down even to the wording on the button. Leave no guesswork! If your button says Give me My Free Report! then say: Put in Your First Name and Email, and Click the Button Give Me My Free Report. In big type. Be exact, tell them exactly what you want them to do.

MANY will comply because you already have implied authority just by the presence of your site. Continue this authority, continue your posture throughout the site. You are the authority here and they are coming to you to solve a problem. Help them do that right up front by this method and you’ll build a great fan base.

Alright, having a great page is good, but how do you get massive amounts of people to it? Multiple streams of Traffic. Start with article marketing, writing 1 article a day or having it written, that points to your site, and blast it out using every tool you can.

With these articles, remember to ensure that you did your keyword research too, and these articles should each focus on one of say 3 primary keywords you pick for your campaign. Have the keyword once in the title, once in the summary, and once in the first 200 words of the article body. The article body should be 400-600 words.

Change a few words, convert it to PR (Press Releases) and blast one of those a week too. (Not more than that for PRs or Google will see you as spamming). Use automated tools to convert it to video (search Google), then blast out with further automated tools.

Do the same with social bookmarking, pings, Squidoo, viral features on your own Blog (eg: Tell a Friend), RSS, and more. It all comes from that single article you wrote or had written in the beginning. The content factory is going to be the cornerstone of your traffic system.

You need to establish your authority right up front, by solving a problem up front. Eg: your free gift, then added value on top in your communications.

These lists become spheres of influence for you. One can be your general consumer list, another your affiliate list (later on). This a billionaire strategy called creating a command and control audience.

eg: Rupert Murdoch and networks for one example & Richard Branson with the people in the fold of the Virgin brand identity. Loyalty comes from a sense of belonging. Buying follows and profits start to snowball…


Damian Leon, YOUR Internet Success Guide

Opt-In Email Marketing Rapid Success

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Opt-In Email Marketing is an amazing way of reaching a highly targeted audience of potential buyers. If done right, you will have a high quality and responsive customer base to communicate with, provide value to, and market to for years to come. It’s a real asset.

To begin, you’ll need to ensure the first page people see is an opt-in page. This is also known as a “squeeze page” or “capture page”, and is essential in Opt-In Email Marketing. This opt-in page is a simple but Amazingly Powerful tool you MUST have as the first page people see. The reason? It converts “traffic” to “potential customers” – because you can keep in contact with anyone who opts in, many times for years to come.

It’s best to keep your opt-in page simple (you can always redirect them to your more “pretty” page/site after they fill in the details and collect their gift!)

Take a look around the Internet for opt in pages in your niche, with free reports or audios that seem to convince you to want to put in your information to get the gift. If it worked on you, it will probably work on your audience in your niche.

So then, just click in your browser View Source, and you can copy and paste the html code into a simple free html editor like NVU, or the one of your choice. Now, you can have a template to work with. OF COURSE you will need to change it up to make it more original, and be careful not to use any images that are copyrighted etc. However, you’ll have a good basic template to work with there.

Remember with these opt-in pages, “pretty” usually does WORSE than “ugly”. So, keep it simple, keep it urgent, and make sure that you are listing real benefits to your potential subscriber as to why he will IMMEDIATELY BENEFIT from the free gift on offer. As for where to get the free gift, one way is to take existing PLR documents off the Internet and improve upon them, changing up titles and improving content.

Another option, simply write your own 10-15 page document from what you know about your niche (or record a short audio or video) keeping in you’re your gift should solve some problems for your audience- that should be the focus of this gift to increase opt-ins. Your goal for opt-in rates when giving away a free gift should be a 50% or more opt-ins for all visitors to the page.

To collect the first names and email addresses of your new potential customers, make sure you have a good autoresponder and NOT a free one.


Damian Leon, YOUR Internet Success Guide

Opt-In Email Marketing: Using Your Name to Get Your Emails Open and Read

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary: The first goal for any email that you send to your list must be it getting opened. Without an open, no matter how much great your email is, it will not get seen. This will show you how to get them to know, like and trust you- so they will open and will buy!

The challenges we face with email marketing are all the other things that compete with the attention of our customers. We know we live in a world with much distraction and many things going on, both online and off. And, its not getting more peaceful but even more busy as time goes on! How do we cut through the white noise and have our customers eager to open our emails? This is crucial to prospering in opt-in email marketing!

So what can you do? First of all you’ve probably heard the subject line is the first thing they see and what determines the open. This is partially true BUT – more important is how have you “framed” yourself to them in the lead-up to this email. This is what they are thinking when they see your name.

What perception do they have of you? Do they not know you, do they know you but think you only produce ads, or do they know, like and trust you- because you’re a relatable real person?

When they see your name or your organization’s name on the “from:”, imagine won’t you: what thoughts are going through their head? Are probably thinking “I wonder what they’re up to now” or “oh probably another ad- ignore”.

What does their perception mean to you in opt-in email marketing? Well let’s take a look at the psychology behind it and how you can use it to your advantage. Imagine if you will you are in New York City, the busiest part at Times Square. Would you be likely to listen to and engage everyone you passed on the street?

No, it wouldn’t work and would be totally overwhelming. Now, imagine if you were in busy Times Square and your good friend walked by you in the street. What would you do? Maybe shout, maybe run over to catch their attention (watch that taxi lol!) – anyway you get the point. If you saw your good friend you’d run to speak and listen to them.

So, their email boxes are Times Square. And you need to be their friend they are excited to see, NOT their marketer…!

How can you get there? Well, it won’t happen in just one email. Imagine it like this, you are dating your list. You need to show your humanity, vulnerability at times, and create bridges with them. Angry about something that happened in the marketplace, let them know! Have a story that can help them get over their fears? Tell them and help them.

Don’t strive to be Mr or Mrs. Perfect. Instead always seek first to understand before being understood. One way I do this is I very often times at the end of my mails or blog posts, ask what people think.


Damian Leon, YOUR Internet Success Guide

Opt-In Email Marketing What You Need to Get Started Quickly

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary: Opt-In Email Marketing is one of the most powerful marketing techniques known, but what do you need to get started and make it a success? This article will show you how to build your list quickly and effectively and turn that list into buying customers.

Opt-In Email marketing
is one of the most effective ways to gain a captive audience which can be converted into a multitude of customers as time progresses.

The first things you need to build your list and capitalize on this is that you need to give people a reason to want to join your list. People need to be shown an attractive benefit oriented download, but need to be told to enter their first name and email address to get to that download.

You’ll want to put an attractive picture of the download on the first page (known as the squeeze page) and also on the download page.
Only ask them for the First Name and Email address in most cases. The reason is the more information you ask them up front, the less signups you”ll receive, even though the quality may be slightly higher.

Remember your objective will be to place them into a process which will provide them good value, reviews, and offers, and in time many will become buyers moving forward. Just remember to give first before expecting something back in return, and you’ll get there.

If you can’t find something to give away to build your list, search the Internet for PLR. PLR stands for Private Label Rights, and this means material which you usually have the right to modify, rename, or modify in any way you see fit to suit your audience.

The important thing to remember in opt-in email marketing is that the gift needs to be helpful (although not over the top) remember it is free. Secondly it needs to have an attractive image to place on your pages. Most good PLR sites have complete packages including images, pages, and original Word document you can edit and re-save as PDFs.

You’ll also want to make sure the gifts have giveaway rights. Most PLR do, but in any case, there will be a text file within the folder where the materials are, usually called license.txt. This file will specify plainly if the item has giveaway rights or not. Always make sure it does to avoid any issues.

Lastly you’ll want to make sure you sign up for a good autoresponder account. An autoresponder is usually just a web-based system that allows you to create a form to put on your sites to collect these first names and emails, and to communicate with them later in the back end.

You can also pre-program messages to go out to people for many different purposes, and you can create smaller sub lists based on what you are targeting if you wish. Or you can keep it simple and just do broadcasts to a single list. It’s your choice and really there’s no need to over complicate.

A great strategy to increase your effectiveness as time goes on is to ask your readers what they want. Send a simple email and collect their responses, or setup a short mail at the beginning of the sequence to ask them in exchange for a small bonus.

Remember, for long term success  you’ll want to ensure you have a two way relationship with your audience. Build a fan base of friends, not just a list of names and you’ll be unusually successful.


Damian Leon, YOUR Internet Success Guide

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