Opt In Marketing : Seven Steps to Powerful Results
Damian Leon, YOUR Internet Success Guide
Summary:
Opt In Marketing on the Internet can be extremely profitable. This article reveals 7 easy steps you can apply to get powerful results. Leading to many more customers and sales!
Opt In Marketing is extremely powerful. You see it every day on the Internet, stories of how some people are able to send a simple mail and generate thousands of dollars. Seemingly on demand. But, what does it take to create that sort of reality for yourself? It seems like an uphill battle at first, but you CAN get there. Here are 7 Easy Steps, starting from scratch, that will allow you to dominate in your opt in marketing efforts.
1) Choose a Niche: which means choose a target market you want to deal with. Maybe it’s Internet marketing, or maybe health and wellness. Once you’ve done that, get more specific. Maybe you want to target “SEO For Google” or “Preventing Cancer”. The reason is that as you get more specific, you have less competition and can compete better. Just make sure to check in the Google Adwords Keyword Tool to ensure that there are over 1000 searches per month for that keyword. Remember keywords like this are usually 2-3 words long.
2) Find or Create a Free Gift: You need to find or create a free gift to giveaway that can give immediate benefits to the person who receives the gift. You can find PLR (Private Label Rights) material by searching Google for PLR + your niche name. Furthermore, of course you can look to Wikipedia and other public domain websites for further input. Alternatively, you can create your own. It can be a PDF you create (save as PDF in Word at the end), an audio you buy the rights to or record, video, or other.
3) Create an Opt-In Page : Look around on the Internet. Go to pages where you see they are giving away free gifts in exchange for a First Name and Email. Find one that you would sign up for! Then download a free HTML editor like NVU. In your browser, click View: Source. Then copy all the source text, and paste it into the source tab in NVU. There you have a starting point. OF COURSE ensure that you have removed any copyrighted images etc and change it sufficiently to ensure it’s original. Place an Image of your gift on the page, with the top 4-5 benefits the prospect will receive from downloading it. Place this page on your server (you’ll need a hosting account).
4) Get an Autoresponder Account. An autoresponder is simply what collects the names and emails and mails them later. The only one that does the job for me is Aweber, because it allows the most flexibility and is by far the most reliable. In your autoresponder, you’ll want to create a list for this campaign. It shows you how to create the First Name and Email form too.
5) Drive Traffic to Your Opt-In Page. Just a few traffic methods you can use include: Article Marketing (with links on keywords), PR Releases, Video, Audio, JV Giveaway Events, JV Ad Swaps, SEO/Google Rankings, CPA and CPV Networks and More.
6) Create Multiple Streams of Traffic : Get good results from one, put that process in place, rinse and repeat. In not too long, you’ll have hundreds of people opting in every day to your list.
7) Nuture and Care for the List : Your listbuilding will be a lot more profitable if you send content as well as offers. Take care of them, be their teacher and friend, and solicit feedback. This will make things interactive and set you apart!
Damian Leon, YOUR Internet Success Guide
Powerful Opt In Marketing Techniques That Set You Apart for Insane Responsiveness
Damian Leon, YOUR Internet Success Guide
Summary: How You Can Make Your Competition Cry for Their Momma and Gain an Unfair Advantage, in All Your Opt In Marketing Efforts.
You can do some incredible things with your marketing efforts, and you can win a loyal and yes, may I even say ravenous fan based that’s eager to buy from you! How is this possible with all the white noise out there and all the emails which flood into their inbox every day? Do you want INSANE responsiveness in your opt in marketing? What’s the first thing that they see when they are scanning their inbox during the day? They see your name. You need to make your name equal value, personal service, and be an entertaining and informative service that communicates with them.
Are they interested in you, do they see your name and want to read that mail? No? Maybe you haven’t really been interested in them first. Think about it. Did you know that you can rise to the top in any market rapidly and hold that position for years to come, even if you have no product and are competing with veteran millionaires there? Make yourself different. Make yourself memorable. Love on your customers and contacts (that will soon become customers) through personal attention and unrelenting value. And throw some personality and entertainment in there to really put it over the line. Make sure to over-deliver and continue to do so.
That might be something as small as a personal note. Whenever you’re trying something new out, ask for input, ask for reactions, and keep asking. A great way to do that is to tie your mails into a Wordpress Blog on the backend, and solicit comments. Add viral features into your blog, like plugins which allow the ability to Tell Their Friends with address book autosearch, and the ability to repost your content virally to their social networking accounts like Facebook.
Always ask for their top concerns, and continue to do so. Reward them when they answer you and provide input, with a free bonus. Train them and encourage them to give input and keep the relationship two ways. You’re responisiveness will go way up, as most email lists out there are dead in the water because it’s a broadcast mentality.
Always be thinking about what their problems are and how you can make them go away. They will love you forever as a result! To heat things up a notch further, have personal and charismatic video communications to supplement your text communications. Remember your customers live in the same media rich world that you do, and people judge and gravitate toward engaging content.
Get a decent video camera, soft box lighting, and even consider doing live free trainings from time to time over video to really through things into an insane level of response! Integrate small stories into your content, and success stories where applicable. You want a totally interactive experience that is engaging people on all levels and is providing value yet personalized service and attention up front. Giving while wanting nothing. Remember, your audience are people and people understand when they’re being spoken to by autoresponders versus when they are being engaged. Find little personal ways to make yourself stand out, and you will be a real person who has built some amazing trust with people and they will be so grateful. It all starts with what’s in your heart. Is your first objective to solve their problems and make them feel that they can succeed? If so you will be wildly successful!
Damian Leon, YOUR Internet Success Guide
