List Building Dominance
Damian Leon Reveals Insider Strategies From the Top List Builders In The World

Damian Leon, YOUR Internet Success Guide

Summary:
Opt In Marketing on the Internet can be extremely profitable. This article reveals 7 easy steps you can apply to get powerful results. Leading to many more customers and sales!

Opt In Marketing is extremely powerful. You see it every day on the Internet, stories of how some people are able to send a simple mail and generate thousands of dollars. Seemingly on demand. But, what does it take to create that sort of reality for yourself? It seems like an uphill battle at first, but you CAN get there. Here are 7 Easy Steps, starting from scratch, that will allow you to dominate in your opt in marketing efforts.

1) Choose a Niche: which means choose a target market you want to deal with. Maybe it’s Internet marketing, or maybe health and wellness. Once you’ve done that, get more specific. Maybe you want to target “SEO For Google” or “Preventing Cancer”. The reason is that as you get more specific, you have less competition and can compete better. Just make sure to check in the Google Adwords Keyword Tool to ensure that there are over 1000 searches per month for that keyword. Remember keywords like this are usually 2-3 words long.

2) Find or Create a Free Gift: You need to find or create a free gift to giveaway that can give immediate benefits to the person who receives the gift. You can find PLR (Private Label Rights) material by searching Google for PLR + your niche name. Furthermore, of course you can look to Wikipedia and other public domain websites for further input. Alternatively, you can create your own. It can be a PDF you create (save as PDF in Word at the end), an audio you buy the rights to or record, video, or other.

3) Create an Opt-In Page : Look around on the Internet. Go to pages where you see they are giving away free gifts in exchange for a First Name and Email. Find one that you would sign up for! Then download a free HTML editor like NVU. In your browser, click View: Source. Then copy all the source text, and paste it into the source tab in NVU. There you have a starting point. OF COURSE ensure that you have removed any copyrighted images etc and change it sufficiently to ensure it’s original. Place an Image of your gift on the page, with the top 4-5 benefits the prospect will receive from downloading it. Place this page on your server (you’ll need a hosting account).

4) Get an Autoresponder Account. An autoresponder is simply what collects the names and emails and mails them later. The only one that does the job for me is Aweber, because it allows the most flexibility and is by far the most reliable. In your autoresponder, you’ll want to create a list for this campaign. It shows you how to create the First Name and Email form too.

5) Drive Traffic to Your Opt-In Page. Just a few traffic methods you can use include: Article Marketing (with links on keywords), PR Releases, Video, Audio, JV Giveaway Events, JV Ad Swaps, SEO/Google Rankings, CPA and CPV Networks and More.

6) Create Multiple Streams of Traffic : Get good results from one, put that process in place, rinse and repeat. In not too long, you’ll have hundreds of people opting in every day to your list.

7) Nuture and Care for the List : Your listbuilding will be a lot more profitable if you send content as well as offers. Take care of them, be their teacher and friend, and solicit feedback. This will make things interactive and set you apart!

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary:

Gaining and retaining more customers is the goal of any business. This article will highlight what you can do in your landing pages to increase the percentage of people who opt in to your list.

Article:

You should aim for a higher than 50% opt-in rate for your squeeze (capture) pages. There are many things you can do to increase these email marketing opt in rates and gain more potential customers.

The first thing you can do is to ensure you offer a very attractive gift for them to exchange their info for. Remember, people will not just sign up for vague updates or a newsletter, nearly as often as they will signup for something they can download right then, like a free eBook, audio, or software.

Software companies have known this for years. That’s why they always focus on free trials and having the customer place in their information to get the download. You can do the same thing that has made many billions, by employing the same strategy in your business.

The second thing you can do to increase your email marketing opt in rates is to ensure your landing page is benefits focused. This means what’s in it for the customer, not what your giveaway product does (those are called features and no one cares too much!)

Think of it this way. Would the customer rather have a car because it had a new platinum battery, or because it never broke down on them and left them stranded on a dark road? More the latter! That’s the benefit to them.

So, keep your landing page simple with about 3-5 bullet points about the top benefits of the giveaway item, that they will be able to realize quickly upon putting in their information. People like fast.

Third, make it tangible. Place a clear and attractive image representing your gift, almost like they can reach out and touch it! This may just make their mouths water and their fingers move to put in their info! Remember at the end of the day in everything you do, you are solving their problems.

Fourth, test slightly different versions of your squeeze pages against each other and see which ones produce better results. (eg: higher percentage of opt-ins). One free and easy tool to use is called the Google Website Optimizer. It’s free, just search that phrase in Google. What you’re looking for is called the A/B split test. All it means is that it generates a special code, which rotates page version A then B, for each subsequent visit, and then shows you the percentage results each one is achieving.

You will quickly know which version is performing better, then all you need do is ditch the loser, and take the winner, save it as a new version and change it slightly.

Then perform another test. Just keep doing this split testing (as it’s called) over and over, each time you get say 200 or more visitors.  Soon you’ll have at least 50% opt ins, and hopefully a lot more!

So, in summary just remember to provide good value up front that solves real problems, and to test your results, always improving. Do this and soon you will have a huge list of appreciative customers!

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary: The first goal for any email that you send to your list must be it getting opened. Without an open, no matter how much great your email is, it will not get seen. This will show you how to get them to know, like and trust you- so they will open and will buy!

The challenges we face with email marketing are all the other things that compete with the attention of our customers. We know we live in a world with much distraction and many things going on, both online and off. And, its not getting more peaceful but even more busy as time goes on! How do we cut through the white noise and have our customers eager to open our emails? This is crucial to prospering in opt-in email marketing!

So what can you do? First of all you’ve probably heard the subject line is the first thing they see and what determines the open. This is partially true BUT – more important is how have you “framed” yourself to them in the lead-up to this email. This is what they are thinking when they see your name.

What perception do they have of you? Do they not know you, do they know you but think you only produce ads, or do they know, like and trust you- because you’re a relatable real person?

When they see your name or your organization’s name on the “from:”, imagine won’t you: what thoughts are going through their head? Are probably thinking “I wonder what they’re up to now” or “oh probably another ad- ignore”.

What does their perception mean to you in opt-in email marketing? Well let’s take a look at the psychology behind it and how you can use it to your advantage. Imagine if you will you are in New York City, the busiest part at Times Square. Would you be likely to listen to and engage everyone you passed on the street?

No, it wouldn’t work and would be totally overwhelming. Now, imagine if you were in busy Times Square and your good friend walked by you in the street. What would you do? Maybe shout, maybe run over to catch their attention (watch that taxi lol!) – anyway you get the point. If you saw your good friend you’d run to speak and listen to them.

So, their email boxes are Times Square. And you need to be their friend they are excited to see, NOT their marketer…!

How can you get there? Well, it won’t happen in just one email. Imagine it like this, you are dating your list. You need to show your humanity, vulnerability at times, and create bridges with them. Angry about something that happened in the marketplace, let them know! Have a story that can help them get over their fears? Tell them and help them.

Don’t strive to be Mr or Mrs. Perfect. Instead always seek first to understand before being understood. One way I do this is I very often times at the end of my mails or blog posts, ask what people think.

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary: How You Can Make Your Competition Cry for Their Momma and Gain an Unfair Advantage, in All Your Opt In Marketing Efforts.

You can do some incredible things with your marketing efforts, and you can win a loyal and yes, may I even say ravenous fan based that’s eager to buy from you!  How is this possible with all the white noise out there and all the emails which flood into their inbox every day? Do you want INSANE responsiveness in your opt in marketing? What’s the first thing that they see when they are scanning their inbox during the  day? They see your name. You need to make your name equal value, personal service, and be an entertaining and informative service that communicates with them.

Are they interested in you, do they see your name and want to read that mail? No? Maybe you haven’t really been interested in them first. Think about it. Did you know that you can rise to the top in any market rapidly and hold that position for years to come, even if you have no product and are competing with veteran millionaires there? Make yourself different. Make yourself memorable. Love on your customers and contacts (that will soon become customers) through personal attention and unrelenting value.  And throw some personality and entertainment in there to really put it over the line. Make sure to over-deliver and continue to do so.

That might be something as small as a personal note. Whenever you’re trying something new out, ask for input, ask for reactions, and keep asking. A great way to do that is to tie your mails into a Wordpress Blog on the backend, and solicit comments. Add viral features into your blog, like plugins which allow the ability to Tell Their Friends with address book autosearch, and the ability to repost your content virally to their social networking accounts like Facebook.

Always ask for their top concerns, and continue to do so. Reward them when they answer you and provide input, with a free bonus. Train them and encourage them to give input and keep the relationship two ways. You’re responisiveness will go way up, as most email lists out there are dead in the water because it’s a broadcast mentality.

Always be thinking about what their problems are and how you can make them go away. They will love you forever as a result! To heat things up a notch further, have personal and charismatic video communications to supplement your text communications. Remember your customers live in the same media rich world that you do, and people judge and gravitate toward engaging content.

Get a decent video camera, soft box lighting, and even consider doing live free trainings from time to time over video to really through things into an insane level of response! Integrate small stories into your content, and success stories where applicable. You want a totally interactive experience that is engaging people on all levels and is providing value yet personalized service and attention up front. Giving while wanting nothing. Remember, your audience are people and people understand when they’re being spoken to by autoresponders versus when they are being engaged. Find little personal ways to make yourself stand out, and you will be a real person who has built some amazing trust with people and they will be so grateful. It all starts with what’s in your heart. Is your first objective to solve their problems and make them feel that they can succeed? If so you will be wildly successful!

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary: Opt-In Email Marketing is one of the most powerful marketing techniques known, but what do you need to get started and make it a success? This article will show you how to build your list quickly and effectively and turn that list into buying customers.

Opt-In Email marketing is one of the most effective ways to gain a captive audience which can be converted into a multitude of customers as time progresses.

The first things you need to build your list and capitalize on this is that you need to give people a reason to want to join your list. People need to be shown an attractive benefit oriented download, but need to be told to enter their first name and email address to get to that download.

You’ll want to put an attractive picture of the download on the first page (known as the squeeze page) and also on the download page.
Only ask them for the First Name and Email address in most cases. The reason is the more information you ask them up front, the less signups you”ll receive, even though the quality may be slightly higher.

Remember your objective will be to place them into a process which will provide them good value, reviews, and offers, and in time many will become buyers moving forward. Just remember to give first before expecting something back in return, and you’ll get there.

If you can’t find something to give away to build your list, search the Internet for PLR. PLR stands for Private Label Rights, and this means material which you usually have the right to modify, rename, or modify in any way you see fit to suit your audience.

The important thing to remember in opt-in email marketing is that the gift needs to be helpful (although not over the top) remember it is free. Secondly it needs to have an attractive image to place on your pages. Most good PLR sites have complete packages including images, pages, and original Word document you can edit and re-save as PDFs.

You’ll also want to make sure the gifts have giveaway rights. Most PLR do, but in any case, there will be a text file within the folder where the materials are, usually called license.txt. This file will specify plainly if the item has giveaway rights or not. Always make sure it does to avoid any issues.

Lastly you’ll want to make sure you sign up for a good autoresponder account. An autoresponder is usually just a web-based system that allows you to create a form to put on your sites to collect these first names and emails, and to communicate with them later in the back end.

You can also pre-program messages to go out to people for many different purposes, and you can create smaller sub lists based on what you are targeting if you wish. Or you can keep it simple and just do broadcasts to a single list. It’s your choice and really there’s no need to over complicate.

A great strategy to increase your effectiveness as time goes on is to ask your readers what they want. Send a simple email and collect their responses, or setup a short mail at the beginning of the sequence to ask them in exchange for a small bonus.

Remember, for long term success  you’ll want to ensure you have a two way relationship with your audience. Build a fan base of friends, not just a list of names and you’ll be unusually successful.

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary: You Can Produce Extremely Powerful Results With Your Email Marketing Opt In Campaigns and Dominate Your Marketplace if You Apply These Few Principles on a Consistent Basis. This Will Lead to Increased Market Share that Truly Levels the Playing Field in Any Market.

Remember the first rule of any marketing effort is to ensure that you capture the attention of your target market. But how can you differentiate yourself quickly, and with a memorable USP (unique selling proposition) to gain a loyal and hungry base or customers in record time?

The first thing you must realize  when you interact with your potential customers is that there are a lot of media and information sources competing for their attention. You need to find ways to position your name and your communications as THE problem solver and caring presence in their lives, that will become a trusted advisor in working with them now and in the future.

How can you do that most effectively in the fastest time? Realize the environment that they live in. It’s the same world that you live in for the most part. When they become part of your email marketing opt in campaign, they don’t leave the real world. This world includes many media sources competing for their attention. How can you get your emails opened and your name become their problem solver? Here are some tips:

1) Ensure that you are not just sending text emails, but are sending audio and video from time to time as well. Linking to a Wordpress blog from your mails works perfectly here because it becomes and interactive platform for dialogue. Remember also, that different people learn in various ways. Some respond better to audio, some like text, and some really want video. By providing a variety of communication channels, you are reaching a much larger marketplace.

2) Be responsive and rapid in your customer service, and and respond as quickly as possible to all direct mails or support mails. Remember you are effectively dating your new prospective customers in the first few weeks especially. Be personal as much as you can, or train someone to be great in that area. Also, over-deliver with free surprise bonuses to reward people that take the time to write in. These small bonuses will cost you very little, but will reward you greatly over and over. This is because your responsiveness will be greatly increased. Instead of realizing $1 per subscriber per month, you could realize $3, $5, or even more.

3) Supplement your mailings with free webinars or teleseminars from time to time, where people get semi-individualized attention, or at least their perception will be like that. Again, it will increase responsiveness and multiply your efforts.

4) Reward the behavior you want. If you want them to answer a poll, reward them for that, when they buy, reward them extra for that. In effect, train them for what you want them to do. Even for as simple as something like clicking links.

5) Interject your personality from time to time, people buy from people that they LIKE, so remember to be likeable and don’t be afraid to let your little quirks come out.

Soon, you will have a loyal fan base that will be the best asset you could ever have to support you for years to come! You will have a group of thousands of friends that will really enjoy hearing from you, and feel really good about buying from you for years to come.

Damian Leon, YOUR Internet Success Guide

Damian Leon, YOUR Internet Success Guide

Summary:

How to overcome information overload for Internet Marketing and focus on what TRULY Works

Internet marketing can seem overwhelming if you’re just starting out, and can get more overwhelming as you proceed. You see, I’ve been there and I know where you may be at the moment.

Article:

You start off with a few simple things, but similar to how your browser can get crowded and full of SO MANY tabs, your mind can get crowded too. And that’s a shame really, because sometimes all the information can confuse us.

The thing I like to think about, when I start my day- is what is my objective? What are the top 3 things I want to accomplish today, and what is my strategy- or long term goal too.

I know how it is- so many things competing for your attention, and so many thoughts running through your head.

Soon, your business can lose focus and you can get confused. What’s this lead to? Multiple streams of EXPENSES not multiple streams of Income! That’s not what we want.

What we want to do is focus on a few primary aims that can get us where we want to go. Remember, money is just Value (the quality of what you’re putting out) x Leverage – the number of people you reach on a daily basis.

To keep it simple you’re only two points of focus should really be simply this:

Increase Value and Increase Leverage.

Some people will tell you- build it and they’ll come. It’s a nice Hollywood concept isn’t it? It may even happen. But in case we’re in reality here, I propose the following- Increase your Leverage and Reach FIRST- Then build more VALUE in, that will quickly fund its own expansion.

You see the world is full of “websites,” “online businesses,” and the many hopeful people. One thing you really need to know though is that you need to master how to gain more exposure and leverage first, before you concentrate efforts on building some “empire of content.” That will come soon enough but we need to build our audience first so they’ll be there to consume our great content and resources!

So, let’s increase our leverage first. Leverage will give us the power we need. This is why building your list over 1000-2000 should be your FIRST goal, and you’re total attention should be on that at first. Building Your List.

Next time, we’ll look at the basics needed to build your list and get massive amounts of traffic to it!

See You at the Top!

Damian

Damian Leon, YOUR Internet Success Guide

Watch As I Teach One of My Students How to Position Yourself Mentally to Build Your List

Damian Leon, YOUR Internet Success Guide